The safest and most reliable method for synchronizing all the clocks on your network is with a dedicated time server running (S)NTP. Time Addicts offers high-performance, reliable and secure at low-cost Network Time Servers.
The logo is based on the three satelites that are needed to supply the perfect time. This is visible on the first picture, from there the arrows became the concept itself.
Proxima Nova have been chosen, with some tweeks, as font for their logo and cross-media campaigns.